May 30, 2023
Doodles is launching its first-ever retail and entertainment experience this summer in partnership with @CAMP stores, one of the most beloved family-oriented retail brands in the country.
CAMP is a hybrid shop/play experience with locations in major cities across the United States, including; Los Angeles, New York, Dallas and Atlanta. Each location has a rotating theme. Currently in rotation at CAMP are Mickey + Friends, Disney’s Encanto, The Little Mermaid and Nike Kids Camp.
Physical retail is no longer just a passive environment to buy stuff. The best retail activations are experiential. Only then can you create a lasting relationship and emotional connection with someone that discovers you in real life. So we’re doubling down on one of the things that we know sets Doodles apart, immersive experiences and quality products.
This represents a new chapter in the evolution of the Doodles brand.
Our partnership will give Doodles the opportunity to consistently meet people where they are in the real world and introduce them to our art and our characters. Then, we will seamlessly onboard them to our digital collector experience, The Stoodio. We will welcome thousands of new people to the Doodles ecosystem..
Doodles is known to produce the highest quality immersive activations that blend IRL and digital at some of the world’s biggest cultural moments. Whether it be Doodles at SXSW or Doodle Putt at Art Basel, collectors and attendees have enjoyed seeing our IP come to life in this way. We have truly raised the bar for activating a brand IRL, and not just a Web3 brand, any brand…
Now it’s time to make that IRL impact last. Instead of an experience popping up for a few days and going away, this will live on. Like Disney Land or Universal Studios does for their supporters, we will give people an opportunity to experience our brand in a completely different way, and ultimately fall in love with Doodles over and over again.
CAMP opens a door to a mainstream audience exponentially bigger than Web3 and this will be an incredible onboarding opportunity for Doodles. But with that said, the original collector experience was built into the core of this partnership. Collectors of Doodles’ “Original Collection” will enjoy special access and benefits at CAMP, including free entry, merch credits, collector concierge services, and custom creation opportunities.
Some of what you can expect from this partnership:
Doodles’ first kids + family focused merchandise
A specialty toy store featuring new Doodles toys
6K sq foot immersive experience for the whole family to enjoy
Family Friendly Day time // Adult Focused Night Time programming
An introduction to the lore behind the Doodles brand and characters
This is an exciting development for fans and collectors, who will now have the opportunity to experience Doodles in a whole new way.
Let’s step through the magic door together!
“We like to say that the simple act of doodling can ignite your imagination and take you to new realities. Well, I can hardly explain how fun it’s been to doodle with the team at CAMP. Summer 2023 is going to be full of color and joy.” - Julian Holguin, Doodles CEO
“At its core, CAMP is about one thing: fun. So we’re excited to join forces with Doodles to make a weird, wild, and ridiculously FUN experience.” - Ben Kaufman, CAMP Founder