Aug 25, 2023
Doodles is collaborating with Crocs to launch a collection that integrates digital wearables with physical products, creating a unique and innovative collecting experience.
The upcoming collection will feature limited edition Doodles x Crocs Classic Clogs together with Doodles character Jibbitz(™). Each Doodles x Crocs Classic Clog Bundle will come with a claimable “Crocs Box” digital collectible.. Later this year, Crocs Box owners will be able to open (i.e., trade in) their Crocs Boxes to reveal digital crocs apparel and accessories and a Stoodio Beta Pass granting early access to Doodles’ Stoodio beta product where they can equip customizable Doodles avatars with the digital apparel and accessories. Doodles Stoodio Beta – an immersive and customizable character builder experience – was launched earlier this year and gives the Doodles community an early opportunity to create unique, customized Doodles characters. Stoodio users can buy, sell and trade digital apparel and accessories designed by Burnt Toast and the Doodles creative team, featuring items from top brands and public figures.
By bringing a traditional fashion partnership into the virtual realm with limited edition, tradeable digital collectibles, Doodles and Crocs are set to revolutionize the way consumers express themselves both on the street and online.
In partnering with Crocs, a household name in family footwear, Doodles expands its reach to a broad range of consumers and continues to bridge the gap between physical and digital experiences.
Julian Holguin, the CEO of Doodles, said, “We're beyond excited to announce our collaboration with Crocs. Partnerships rarely get more organic than this one. Our unique style and characters lend itself so well to the Crocs brand and footwear,” said Julian Holguin, CEO of Doodles. “We’ve enjoyed working with a team that doesn’t shy away from innovation and new ways of delivering fun products and experiences.”
The Doodles x Crocs Classic Clog and Jibbitz™ bundle will be available for purchase on shop.doodles.app. Purchasers will also be able to claim a “Crocs Box” digital collectible which can be opened to obtain Crocs digital wearables and a Beta Pass that grants early access to Doodles’ Stoodio. The collection will feature a total of 11 wearables, including 5 exclusives and 6 grails.
Through this collaboration, Crocs offers its fans an opportunity to elevate their Crocs game with tradable digital collectibles and Doodles introduces itself and its characters to Crocs’ dedicated fans.